We use the existing Vercel Web Analytics and Speed Insights services to understand public-page use and performance. We also count clicks from the Vehicle Care package comparison to the exact-price journey and newly acknowledged contact, Exterior Care and Property Care enquiries. These counts are best effort: blocked or unavailable analytics can leave gaps. An enquiry count does not mean a booking or sale.
Our custom events contain only a broad service category and a fixed page-component label. We do not add your contact details, vehicle registration, postcode, messages, quote references, account identifiers or tokens to those events. Acknowledgements are deduplicated temporarily in memory; this measurement adds no persistent customer tracking identifier.
We exclude private or unrecognised routes and pages containing query strings or sensitive referrers from website measurement. Only approved public paths are sent, without query strings or fragments. Analytics failure does not affect your enquiry or booking.